An AI-powered framework to help advertisers build and deploy their own custom MMM. GBS can help you build your model, or you can “BYOMMM”. Out-of-the box support for PyMC, Meridian, Robyn, or build something totally custom that’s not even a traditional MMM! Simple APIs create an analytics-ready dataset from a wide variety of data, including pre-built connections to common programmatic partners, MMPs, and ecomm platforms.

Once your model is run, hit our API once more with the results and MezOS will automatically scale baseline attributed conversions by comparing to your modeled data, respecting channel/campaign hierarchies.