for Marketers
Marketers’ secret growth weapon.
Bespoke marketing measurement — from causal analysis and MMM to fully tailored in-house systems.
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HAVE QUESTIONS?
WE HAVE ANSWERS
Q
What is the true ROI of my marketing program?
Q
How much can I actually spend while preserving CAC?
Q
What is my optimal marketing mix?
Q
How well is a certain channel performing?
A
Whether you’re a marketer or an ad platform, GBS answers the toughest questions with its namesake — science.
OVERVIEW
Every brand has its own unique measurement challenges and marketing nuances.
While core principles remain universal, applying scientific measurement in business requires flexibility, adaptability, and customization.
That’s why GBS isn’t a measurement SaaS company. In fact, leading measurement and ad platforms turn to us as trusted advisors to help them scale.
Why us?
PROCESS
Discover
We meet onsite with your team to deeply understand your business
Plan
We run initial analysis/modeling and shape an experiment plan
Analyze
We execute experiments and build full-fledged MMMs or other models
Answer
Deliver clear answers: what’s working, what’s not, and where to spend.
Whom we serve
GBS partners with businesses of all shapes and sizes. Our typical client has the following characteristics:
SaaS vs. gbs
Measurement SaaS platforms have their place in the market, as do legacy modeling consultancies. GBS fills the gap neither addresses.
Below, we outline differences between a nimble, tech-powered consultancy like GBS versus a top-tier measurement SaaS platform.